Conspiracy Generator

Build a conspiracy theory from scratch.

The best way to learn to spot a conspiracy theory is to make one yourself.

Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.

▸ Start the exercisetakes 3 minutes!!
Built by Marco Meyer & Maarten Boudry  · Etienne Vermeersch Chair of Critical Thinking, Ghent University
Tonight's exclusive
YOU can be a conspiracist*
*for educational purposes only
The four moves you'll learn:
  1. Hunt anomalies turn coincidence into evidence of a secret plot.
  2. Fabricate connections draw lines between unrelated dots until they look meaningful.
  3. Dismiss counter-evidence if a fact disagrees, make the fact part of the cover-up.
  4. Discredit the critics dismiss people who point out flaws in your theory.
Step 1 of 3Step 1 — Pick a real news story↻ Refresh

Pick the event.

Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.

Robots replace talent scouts in music industry crisis
telegraph.co.uk

Robots replace talent scouts in music industry crisis

For decades the music industry relied on A&R scouts—talent spotters who traveled to clubs, small venues and local gigs looking for acts with hit potential. In recent years that search has moved online as social media and streaming platforms such as TikTok and Spotify let artists reach large audiences without labels. Record companies now monitor streams, follower growth and viral trends to decide where to invest, changing how new talent is discovered and promoted.

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Mastering Humor: Timing, Delivery, Connection
telegraph.co.uk

Mastering Humor: Timing, Delivery, Connection

Comedy writers and performers say telling a good joke is harder than it looks: timing and delivery can make or break a punchline. Jokes work by surprising the listener with an unexpected twist, clever wordplay, or absurd imagery that creates a vivid mental picture. Short, sharp jokes often land best because they set up an idea quickly and then flip it — for example, an Edinburgh Fringe-winning pun: "I started dating a zookeeper, but it turned out he was a cheetah."

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Influential marketing leaders shaping creators
rollingstone.com

Influential marketing leaders shaping creators

Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.

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Fixing the British Museum's Anachronism
telegraph.co.uk

Fixing the British Museum's Anachronism

The British Museum is dealing with a major internal crisis after allegations that a senior curator removed and sold roughly 2,000 items from its collection via eBay. Reports say the revelations prompted the museum director to resign and have led to calls for an independent review. The case has drawn attention to weaknesses in oversight and controls at one of the world’s largest museums, raising questions about how objects are tracked and safeguarded.

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Conspiracy Generator — the recipe, written out