Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Ultra-processed foods increase health risks
Two new studies presented at the European Society of Cardiology’s annual meeting found links between consuming ultra-processed foods and higher risks of heart disease, including heart attacks and strokes. Ultra-processed foods are widely available consumer items such as fizzy drinks, many breakfast cereals, packaged snacks and ready-made meals. One analysis reported that a 10 percent increase in daily ultra-processed food intake was associated with about a 6 percent rise in risk of cardiovascular disease.
Email from Russia
Garry Kasparov, the Russian-born former world chess champion, has publicly endorsed Anatoly Fomenko’s “New Chronology,” a radical revision of world history. Fomenko’s thesis argues that much of what we call ancient history is misdated or duplicated and that the actual historical timeline is far shorter than commonly believed. Kasparov says he finds the questions it raises important and plans to spend more time promoting these ideas as he moves away from professional chess.
Oldest zoo adds endangered bats
Schoenbrunn Zoo in Vienna, widely regarded as the world’s oldest zoological garden, has announced the birth of three endangered megabats. The newborns—large flying foxes—were filmed clinging to and cuddling with their mother and beginning to explore a newly opened rainforest-style enclosure. Zoo staff released video of the youngsters playing and climbing while keepers monitor their health and development as part of routine postnatal care.