Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Email from Russia
Garry Kasparov, the Russian-born former world chess champion, has publicly endorsed Anatoly Fomenko’s “New Chronology,” a radical revision of world history. Fomenko’s thesis argues that much of what we call ancient history is misdated or duplicated and that the actual historical timeline is far shorter than commonly believed. Kasparov says he finds the questions it raises important and plans to spend more time promoting these ideas as he moves away from professional chess.
Populist Support Declines in Europe
An annual YouGov-Cambridge Globalism Project survey, reported by The Guardian, finds that support for populist ideas has fallen across several European countries over the past three years. The survey measures attitudes like distrust of elites, favoring strong national control, and opposition to immigration. In the latest cycle, populist sentiment declined in ten European nations, indicating fewer people now express broad populist beliefs than in earlier years.
Airline to weigh passengers pre-flight.
South Korea's flag carrier Korean Air will begin weighing passengers and their carry-on luggage at Gimpo and Incheon airports. The Ministry of Land, Infrastructure and Transportation has required the checks to collect actual passenger weights for aircraft weight-and-balance calculations. Airline officials say measuring passengers helps crews calculate load distribution, takeoff performance, and fuel needs more accurately than relying on assumed average weights. Officials emphasize it is about technical calculations, not personal data collection.