Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Spanish town's streets turn tomato-red
Spain's annual Tomatina festival draws thousands each year to the town of Buñol, where participants playfully pelt one another with overripe tomatoes. This year about 15,000 people, many tourists, threw roughly 120 tonnes of fruit, turning streets and buildings into red pulp. The event lasts about an hour, and people commonly wear goggles and old clothes; there is a small participation fee of about €12 to help manage the crowd.
Ocean Materials from Outside Solar System
Harvard astronomer Avi Loeb says researchers recovered small metallic spheres from the Pacific Ocean in June and that the material came from outside our solar system. Loeb connects the spheres to an object that reportedly struck Earth in 2014 and argues their composition and structure are unusual enough to suggest an extraterrestrial, possibly technological, origin. The claim is presented as a potential example of interstellar material reaching Earth.
Apple Teaching Siri Lip Reading
Apple has filed a patent application that describes using motion sensing to detect lip and head movements so Siri could recognize commands without relying only on a microphone. The filing, titled "Keyword Detection Using Motion Sensing," explains how analyzing mouth shapes and subtle head motions might identify common phrases, which could help the assistant work better in noisy environments or avoid false activations from background speech.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.