Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Oldest zoo adds endangered bats
Schoenbrunn Zoo in Vienna, widely regarded as the world’s oldest zoological garden, has announced the birth of three endangered megabats. The newborns—large flying foxes—were filmed clinging to and cuddling with their mother and beginning to explore a newly opened rainforest-style enclosure. Zoo staff released video of the youngsters playing and climbing while keepers monitor their health and development as part of routine postnatal care.
US campus unearths 142-year-old observatory
Workers installing hammock poles on Michigan State University's campus in August 2023 unexpectedly unearthed the buried stone foundation of an old observatory. Built in 1881 and demolished in the 1920s, the small structure had been covered over for decades. Archaeologists and university staff identified the masonry as part of that 19th-century building, making it a notable historical find on a modern college lawn.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Spanish town's streets turn tomato-red
Spain's annual Tomatina festival draws thousands each year to the town of Buñol, where participants playfully pelt one another with overripe tomatoes. This year about 15,000 people, many tourists, threw roughly 120 tonnes of fruit, turning streets and buildings into red pulp. The event lasts about an hour, and people commonly wear goggles and old clothes; there is a small participation fee of about €12 to help manage the crowd.