Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
1,300 languages ranked by complexity
Linguists have long thought that social context shapes grammar: communities with many non-native speakers, like trade hubs, were believed to favor simpler, easier-to-learn systems, while isolated, homogenous groups develop dense, specialized grammatical rules. A new study compiled measurements across about 1,300 languages to test whether languages used mainly by “societies of strangers” indeed show reduced grammatical complexity compared with languages used in more stable, insider communities.
Loch Ness Monster search resumes
The Loch Ness search, described as the biggest in fifty years, took place over the weekend at Scotland’s Loch Ness. The Loch Ness Centre partnered with Loch Ness Exploration to run the operation and invited volunteers to join boat patrols that ran from about 10 a.m. to 6 p.m. Organizers set up 17 official spotting points around the loch and asked the public to report any unusual sightings to the survey team.
Humanity Breaks Climate Records
In 2023 many regions experienced unusually severe heat, droughts, floods and storms. The Guardian surveyed 45 climate scientists worldwide who say these extreme events align with long-standing scientific predictions about global warming. However, the impacts are happening faster and more intensely than many models had forecast, in part because the return of El Niño is amplifying heat and weather extremes this year.