Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Oldest jellyfish species revealed in fossils
Scientists have identified Burgessomedusa phasmiformis as the oldest known swimming jellyfish, based on fossil specimens recovered from the Burgess Shale in Canada. These animals lived more than 500 million years ago during the Cambrian period. Researchers classify them as medusozoans, the group that includes modern jellyfish, and say the fossils provide direct evidence that jellyfish-like animals had already evolved by that time.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Fish sees with skin posthumously
Researchers report that reef-dwelling hogfish have light-sensitive cells embedded in their skin, allowing the animals to sense brightness and adjust their colour without relying solely on eyes. The study, published in Nature, shows this skin-based photoreception can continue to influence colour change even after death. Hogfish live in Atlantic reefs and can shift hues in milliseconds. Those rapid changes aid camouflage, social signalling and may help with temperature regulation and attracting mates.
Fixing the British Museum's Anachronism
The British Museum is dealing with a major internal crisis after allegations that a senior curator removed and sold roughly 2,000 items from its collection via eBay. Reports say the revelations prompted the museum director to resign and have led to calls for an independent review. The case has drawn attention to weaknesses in oversight and controls at one of the world’s largest museums, raising questions about how objects are tracked and safeguarded.