Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Defining Western Feminism in 2023
New YouGov research across Western Europe and the United States finds a gap between people’s agreement with gender-equality principles and their willingness to call themselves 'feminists.' Respondents were randomly assigned one of three question formats: the word 'feminist' alone, a definition of feminist principles, or both. When asked the word alone, only 15–48% claimed the label; when given the definition, 74–91% endorsed equal rights, while the combined definition+word question produced 45–77% support.
Fixing the British Museum's Anachronism
The British Museum is dealing with a major internal crisis after allegations that a senior curator removed and sold roughly 2,000 items from its collection via eBay. Reports say the revelations prompted the museum director to resign and have led to calls for an independent review. The case has drawn attention to weaknesses in oversight and controls at one of the world’s largest museums, raising questions about how objects are tracked and safeguarded.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Mozart's Lullaby soothes pain in newborns
A recent study in New York, conducted between April 2019 and February 2020, tested whether recorded music could reduce pain in newborns during routine heel-prick blood tests. Researchers enrolled 100 infants and randomly assigned about half to listen to Mozart’s Lullaby before and during the procedure while the other infants received standard care without the music. Clinicians measured pain using standard scoring tools at baseline, during the prick, and after the procedure to compare responses.