Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Naps Reflect Young Brain Development
During the 2020 lockdown, researchers at the University of East Anglia studied 463 infants aged about eight months to three years to examine nap habits and learning. They tested vocabulary and other cognitive measures and tracked how often and how long children slept. The study found that some children consolidated information during sleep and therefore napped less often, while others who had smaller vocabularies napped more frequently and for longer periods.
Revive extinct creatures: big debate?
Scientists and conservationists are debating de-extinction, the idea of bringing extinct species back using modern genetic tools. Advances such as PCR, genome sequencing and gene editing have made it technically plausible to reconstruct genomes from preserved DNA. Companies like Colossal Biosciences aim to use these methods to create proxy woolly mammoths by editing Asiatic elephant DNA. Proponents argue such projects could help restore lost ecological functions and biodiversity.
Fitbit App Redesigned for Fall
Google plans to release a redesigned Fitbit app this fall that reorganizes the interface into three main tabs: "Today," "Coach," and "You." The refreshed app will display daily health statistics, offer motivational and coaching content, and present goal overviews and trends. Google says the update will improve how fitness data is presented and protected, and it appears visually aligned with leaked looks of the upcoming Pixel Watch 2 and possibly the Pixel 8 phones.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.