Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
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Influential marketing leaders shaping creators
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Jagger: Rock legend turned "Instagram Normie
Mick Jagger, the longtime frontman of the Rolling Stones, has been sharing unexpectedly ordinary moments from his tour life on Instagram. Instead of the usual glamorous or staged celebrity photos, his feed shows mundane outings—visits to local attractions, bars, strip malls and well‑known landmarks. He told The Washington Post that these images are less about spectacle and more about getting a feel for places, and he treats the account like a simple visual diary.
More work on domestic women's rights
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