Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Global Views on American Cultural Influence
A YouGov survey carried out in nine countries across Europe, Australia and Singapore measured public views on American cultural influence. The study found that most people recognize U.S. impact in entertainment: 66% to 89% of respondents said American movies, television and music shape their local culture. Roughly half also reported significant American influence in news media, national political norms, everyday language and consumer brands, showing that perceptions extend beyond entertainment.
Fitbit App Redesigned for Fall
Google plans to release a redesigned Fitbit app this fall that reorganizes the interface into three main tabs: "Today," "Coach," and "You." The refreshed app will display daily health statistics, offer motivational and coaching content, and present goal overviews and trends. Google says the update will improve how fitness data is presented and protected, and it appears visually aligned with leaked looks of the upcoming Pixel Watch 2 and possibly the Pixel 8 phones.
West's Voters Divided by Identity
A recent YouGov–Cambridge Globalism Project survey finds that voters in Western democracies are more divided by identity and partisan loyalty than by specific policy positions. Researchers describe strong "affective polarization": people feel intense dislike for opposing groups even when those groups often share similar views on key debates such as sexism, racism, and economic policy. The findings challenge the idea that culture wars are mainly about conflicting opinions; instead, much conflict appears driven by who people see as "us" versus "them."
Pandemic led to varied changes
Research compiled by YouGov shows that the COVID-19 pandemic prompted different changes in daily routines around the world. In some places people slept more—Saudi Arabia, Brazil, China and Turkey reported increases—while Australians and Britons admitted to drinking more and residents of Mexico, Brazil and Spain reported cutting back on alcohol. Exercise rose in countries including China, Saudi Arabia, Mexico and the United States, and various nations reported shifts in diet quality.