Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
West's Voters Divided by Identity
A recent YouGov–Cambridge Globalism Project survey finds that voters in Western democracies are more divided by identity and partisan loyalty than by specific policy positions. Researchers describe strong "affective polarization": people feel intense dislike for opposing groups even when those groups often share similar views on key debates such as sexism, racism, and economic policy. The findings challenge the idea that culture wars are mainly about conflicting opinions; instead, much conflict appears driven by who people see as "us" versus "them."
Global Views on American Cultural Influence
A YouGov survey carried out in nine countries across Europe, Australia and Singapore measured public views on American cultural influence. The study found that most people recognize U.S. impact in entertainment: 66% to 89% of respondents said American movies, television and music shape their local culture. Roughly half also reported significant American influence in news media, national political norms, everyday language and consumer brands, showing that perceptions extend beyond entertainment.
Ultra-processed foods increase health risks
Two new studies presented at the European Society of Cardiology’s annual meeting found links between consuming ultra-processed foods and higher risks of heart disease, including heart attacks and strokes. Ultra-processed foods are widely available consumer items such as fizzy drinks, many breakfast cereals, packaged snacks and ready-made meals. One analysis reported that a 10 percent increase in daily ultra-processed food intake was associated with about a 6 percent rise in risk of cardiovascular disease.
Defining Western Feminism in 2023
New YouGov research across Western Europe and the United States finds a gap between people’s agreement with gender-equality principles and their willingness to call themselves 'feminists.' Respondents were randomly assigned one of three question formats: the word 'feminist' alone, a definition of feminist principles, or both. When asked the word alone, only 15–48% claimed the label; when given the definition, 74–91% endorsed equal rights, while the combined definition+word question produced 45–77% support.