Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Scottish-Nordic similarity perceived by nationalists
Scottish nationalists argue that Scotland shares more in common with Nordic countries than with the rest of the United Kingdom. A YouGov poll found that between 52% and 61% of prospective SNP voters say Denmark, Finland, Iceland, Norway or Sweden are somewhat similar to Scotland, while only 31% of that group say England is similar. Those views are often cited to support calls for closer social and political alignment with Scandinavian models.
Lost continent discovered
Geoscientists have identified a largely submerged landmass called Zealandia, or Te Riu-a-Māui, that meets the criteria many researchers use for a continent. Covering about 1.89 million square miles (roughly 4.9 million square kilometres), Zealandia is mostly underwater — about 90–95 percent — and includes the visible islands of New Zealand and New Caledonia. Debate about its status grew over decades and many geologists accepted it as a continent in analyses published in recent years.
Pandemic led to varied changes
Research compiled by YouGov shows that the COVID-19 pandemic prompted different changes in daily routines around the world. In some places people slept more—Saudi Arabia, Brazil, China and Turkey reported increases—while Australians and Britons admitted to drinking more and residents of Mexico, Brazil and Spain reported cutting back on alcohol. Exercise rose in countries including China, Saudi Arabia, Mexico and the United States, and various nations reported shifts in diet quality.