Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
US campus unearths 142-year-old observatory
Workers installing hammock poles on Michigan State University's campus in August 2023 unexpectedly unearthed the buried stone foundation of an old observatory. Built in 1881 and demolished in the 1920s, the small structure had been covered over for decades. Archaeologists and university staff identified the masonry as part of that 19th-century building, making it a notable historical find on a modern college lawn.
Plants emit audible sounds when injured
Researchers led by Itzhak Khait at Tel Aviv University have found that some plants produce audible, high-frequency sounds when they are stressed or damaged. The team tested tomato and tobacco plants and recorded ultrasonic clicks that arise during drought stress or after cutting. Sensitive microphones and acoustic analysis allowed detection of these sounds from as far as five meters, suggesting plants may broadcast information about their physical condition.
Email from Russia
Garry Kasparov, the Russian-born former world chess champion, has publicly endorsed Anatoly Fomenko’s “New Chronology,” a radical revision of world history. Fomenko’s thesis argues that much of what we call ancient history is misdated or duplicated and that the actual historical timeline is far shorter than commonly believed. Kasparov says he finds the questions it raises important and plans to spend more time promoting these ideas as he moves away from professional chess.