Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Global Views on American Cultural Influence
A YouGov survey carried out in nine countries across Europe, Australia and Singapore measured public views on American cultural influence. The study found that most people recognize U.S. impact in entertainment: 66% to 89% of respondents said American movies, television and music shape their local culture. Roughly half also reported significant American influence in news media, national political norms, everyday language and consumer brands, showing that perceptions extend beyond entertainment.
Meta seeks EU consent for ads
Meta, the company that owns Facebook and Instagram, says it will start asking users in the European Union for permission to show personalized advertising. The move follows regulatory rulings that challenged Meta’s data-collection methods for targeted ads. Rather than relying on a “legitimate interest” justification, Meta has conceded it must obtain explicit consent under EU data-protection rules before using people’s personal data to tailor ads on its platforms.
Fish sees with skin posthumously
Researchers report that reef-dwelling hogfish have light-sensitive cells embedded in their skin, allowing the animals to sense brightness and adjust their colour without relying solely on eyes. The study, published in Nature, shows this skin-based photoreception can continue to influence colour change even after death. Hogfish live in Atlantic reefs and can shift hues in milliseconds. Those rapid changes aid camouflage, social signalling and may help with temperature regulation and attracting mates.