Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Revive extinct creatures: big debate?
Scientists and conservationists are debating de-extinction, the idea of bringing extinct species back using modern genetic tools. Advances such as PCR, genome sequencing and gene editing have made it technically plausible to reconstruct genomes from preserved DNA. Companies like Colossal Biosciences aim to use these methods to create proxy woolly mammoths by editing Asiatic elephant DNA. Proponents argue such projects could help restore lost ecological functions and biodiversity.
Exercise Prevents Heart Rhythm Disorder
Researchers studying more than 15,000 people report that higher physical fitness is linked to a lower chance of developing atrial fibrillation, an irregular heartbeat that raises the risk of stroke fivefold. The study, presented at the ESC Congress 2023, used treadmill exercise tests to estimate fitness in metabolic equivalents (METs) and followed participants over time to see who developed heart rhythm problems or strokes.
Video games aid paralyzed speech
Researchers at Speech Graphics, UC San Francisco and UC Berkeley report a brain–computer interface that helped a woman who lost speech after a stroke communicate again. Tiny electrodes were placed on the surface of her brain to record neural activity while she attempted to speak. That recorded activity was decoded into written text, a synthetic voice and real-time facial animation using software originally developed for video-game characters such as those in The Last of Us Part II and Hogwarts Legacy.