Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Defining Western Feminism in 2023
New YouGov research across Western Europe and the United States finds a gap between people’s agreement with gender-equality principles and their willingness to call themselves 'feminists.' Respondents were randomly assigned one of three question formats: the word 'feminist' alone, a definition of feminist principles, or both. When asked the word alone, only 15–48% claimed the label; when given the definition, 74–91% endorsed equal rights, while the combined definition+word question produced 45–77% support.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
China Urges UK Return Artifacts
China’s state-run Global Times published an editorial urging the British Museum to return Chinese artifacts just ahead of a visit by UK Foreign Secretary James Cleverly. The piece accused the museum of holding items acquired through improper channels and called some pieces “stolen.” The British Museum’s collection includes more than 23,000 Chinese objects, and the editorial named examples such as the painting The Admonitions of the Instructress to the Court Ladies and Liao tri-coloured luohan statues.
Irregular sleep linked to gut bacteria
Researchers at King’s College London have reported links between irregular sleep patterns and changes in the gut microbiome. The study focused on “social jet lag,” where people shift their sleep timing between workdays and free days. Even a 90‑minute difference in the midpoint of sleep was associated with a microbiome profile that other studies have connected to poorer health, and the team also found associations with diet quality, eating habits and inflammation.