Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Video games aid paralyzed speech
Researchers at Speech Graphics, UC San Francisco and UC Berkeley report a brain–computer interface that helped a woman who lost speech after a stroke communicate again. Tiny electrodes were placed on the surface of her brain to record neural activity while she attempted to speak. That recorded activity was decoded into written text, a synthetic voice and real-time facial animation using software originally developed for video-game characters such as those in The Last of Us Part II and Hogwarts Legacy.
US campus unearths 142-year-old observatory
Workers installing hammock poles on Michigan State University's campus in August 2023 unexpectedly unearthed the buried stone foundation of an old observatory. Built in 1881 and demolished in the 1920s, the small structure had been covered over for decades. Archaeologists and university staff identified the masonry as part of that 19th-century building, making it a notable historical find on a modern college lawn.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Meta seeks EU consent for ads
Meta, the company that owns Facebook and Instagram, says it will start asking users in the European Union for permission to show personalized advertising. The move follows regulatory rulings that challenged Meta’s data-collection methods for targeted ads. Rather than relying on a “legitimate interest” justification, Meta has conceded it must obtain explicit consent under EU data-protection rules before using people’s personal data to tailor ads on its platforms.