Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Fish sees with skin posthumously
Researchers report that reef-dwelling hogfish have light-sensitive cells embedded in their skin, allowing the animals to sense brightness and adjust their colour without relying solely on eyes. The study, published in Nature, shows this skin-based photoreception can continue to influence colour change even after death. Hogfish live in Atlantic reefs and can shift hues in milliseconds. Those rapid changes aid camouflage, social signalling and may help with temperature regulation and attracting mates.
India launching Sun-bound spacecraft.
India’s space agency ISRO plans to launch Aditya-L1, a satellite designed to observe the Sun, on 2 September. The spacecraft will travel to the Sun–Earth Lagrange Point 1, about 1.5 million kilometres from Earth, where it can keep the Sun continuously in view. The mission follows India’s successful Chandrayaan-3 Moon landing and represents a major step in the country’s expanding space programme, aimed at improving understanding of solar activity.
Defining Western Feminism in 2023
New YouGov research across Western Europe and the United States finds a gap between people’s agreement with gender-equality principles and their willingness to call themselves 'feminists.' Respondents were randomly assigned one of three question formats: the word 'feminist' alone, a definition of feminist principles, or both. When asked the word alone, only 15–48% claimed the label; when given the definition, 74–91% endorsed equal rights, while the combined definition+word question produced 45–77% support.