Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Oldest jellyfish species revealed in fossils
Scientists have identified Burgessomedusa phasmiformis as the oldest known swimming jellyfish, based on fossil specimens recovered from the Burgess Shale in Canada. These animals lived more than 500 million years ago during the Cambrian period. Researchers classify them as medusozoans, the group that includes modern jellyfish, and say the fossils provide direct evidence that jellyfish-like animals had already evolved by that time.
Plants emit audible sounds when injured
Researchers led by Itzhak Khait at Tel Aviv University have found that some plants produce audible, high-frequency sounds when they are stressed or damaged. The team tested tomato and tobacco plants and recorded ultrasonic clicks that arise during drought stress or after cutting. Sensitive microphones and acoustic analysis allowed detection of these sounds from as far as five meters, suggesting plants may broadcast information about their physical condition.
Lost continent discovered
Geoscientists have identified a largely submerged landmass called Zealandia, or Te Riu-a-Māui, that meets the criteria many researchers use for a continent. Covering about 1.89 million square miles (roughly 4.9 million square kilometres), Zealandia is mostly underwater — about 90–95 percent — and includes the visible islands of New Zealand and New Caledonia. Debate about its status grew over decades and many geologists accepted it as a continent in analyses published in recent years.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.