Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Loch Ness Monster search resumes
The Loch Ness search, described as the biggest in fifty years, took place over the weekend at Scotland’s Loch Ness. The Loch Ness Centre partnered with Loch Ness Exploration to run the operation and invited volunteers to join boat patrols that ran from about 10 a.m. to 6 p.m. Organizers set up 17 official spotting points around the loch and asked the public to report any unusual sightings to the survey team.
CPAC Europe embraces right-wing authoritarians
CPAC Hungary, the Budapest edition of the Conservative Political Action Conference, gathered American and European conservative activists, politicians, and commentators to discuss what organizers called the decline of Western civilization. Sessions focused on immigration, resistance to progressive social policies, and critiques of liberal democracy. Hungary’s prime minister Viktor Orbán was a prominent speaker, and some remarks echoed the “great replacement” language while emphasizing national sovereignty and cultural preservation.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
Fitbit App Redesigned for Fall
Google plans to release a redesigned Fitbit app this fall that reorganizes the interface into three main tabs: "Today," "Coach," and "You." The refreshed app will display daily health statistics, offer motivational and coaching content, and present goal overviews and trends. Google says the update will improve how fitness data is presented and protected, and it appears visually aligned with leaked looks of the upcoming Pixel Watch 2 and possibly the Pixel 8 phones.