Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Irregular sleep linked to gut bacteria
Researchers at King’s College London have reported links between irregular sleep patterns and changes in the gut microbiome. The study focused on “social jet lag,” where people shift their sleep timing between workdays and free days. Even a 90‑minute difference in the midpoint of sleep was associated with a microbiome profile that other studies have connected to poorer health, and the team also found associations with diet quality, eating habits and inflammation.
British adults prioritize celebrity knowledge
A recent poll of 2,000 British adults found many people follow celebrity news more closely than the lives of family and friends. Forty-four percent said they cared about trivial celebrity matters, and 80% admitted they knew more about celebrities than their own parents. Nearly half reported knowing more about famous people than about their friends. Sixty-one percent believe the media spends too much time on celebrity coverage.
Global Views on American Cultural Influence
A YouGov survey carried out in nine countries across Europe, Australia and Singapore measured public views on American cultural influence. The study found that most people recognize U.S. impact in entertainment: 66% to 89% of respondents said American movies, television and music shape their local culture. Roughly half also reported significant American influence in news media, national political norms, everyday language and consumer brands, showing that perceptions extend beyond entertainment.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.