Build a conspiracy theory from scratch.
The best way to learn to spot a conspiracy theory is to make one yourself.
Pick a real news story. On the next step you'll choose who's behind it and why. Then walk through the four moves real conspiracists use, with a debunk on every step.
- Hunt anomalies — turn coincidence into evidence of a secret plot.
- Fabricate connections — draw lines between unrelated dots until they look meaningful.
- Dismiss counter-evidence — if a fact disagrees, make the fact part of the cover-up.
- Discredit the critics — dismiss people who point out flaws in your theory.
Pick the event.
Choose whichever real-feeling headline your imagination will run wildest with. Don't overthink it.
Influential marketing leaders shaping creators
Rolling Stone and Captiv8 published a feature identifying twenty marketing leaders they say are shaping the fast-growing creator economy. The article explains how marketers connect creators, brands, and audiences by promoting branded content and designing experiences that reach large online followings. As entertainment shifts from traditional media to creator-driven platforms, marketers are increasingly responsible for deciding which creators gain visibility and how brand partnerships enter cultural conversations.
US campus unearths 142-year-old observatory
Workers installing hammock poles on Michigan State University's campus in August 2023 unexpectedly unearthed the buried stone foundation of an old observatory. Built in 1881 and demolished in the 1920s, the small structure had been covered over for decades. Archaeologists and university staff identified the masonry as part of that 19th-century building, making it a notable historical find on a modern college lawn.
India launching Sun-bound spacecraft.
India’s space agency ISRO plans to launch Aditya-L1, a satellite designed to observe the Sun, on 2 September. The spacecraft will travel to the Sun–Earth Lagrange Point 1, about 1.5 million kilometres from Earth, where it can keep the Sun continuously in view. The mission follows India’s successful Chandrayaan-3 Moon landing and represents a major step in the country’s expanding space programme, aimed at improving understanding of solar activity.
British adults prioritize celebrity knowledge
A recent poll of 2,000 British adults found many people follow celebrity news more closely than the lives of family and friends. Forty-four percent said they cared about trivial celebrity matters, and 80% admitted they knew more about celebrities than their own parents. Nearly half reported knowing more about famous people than about their friends. Sixty-one percent believe the media spends too much time on celebrity coverage.